INNCOM Fashions New Design

May 22, 2008

INNCOM Fashions New Design

Company rebranding launches in tandem with new design-centric product launch at HD Expo 2008; Visit INNCOM at Booth #3666

Niantic, Conn. — May 15, 2008 — When it comes to “showcasing the latest in sleek trends and classic style,” there’s no event better than the Hospitality Design Expo and Conference, to be held May 15-19 at the Sands Expo in Las Vegas. INNCOM International, the leading developer, manufacturer and marketer of room automation systems for the international lodging industry, will use this premier design event to stage the unveiling of its new, sleek corporate branding campaign. The fresh, yet higher-tech look of INNCOM mirrors the new, elegantly styled Glass Series Smart Digital Thermostats and Low Voltage Switches also to unveil at HD Expo 2008 – a series of devices that exude luxury at first glance and showcases environmental sensibility upon touch.

“INNCOM is the global leader in integrated room automation systems,” said Duane Buckingham, INNCOM CEO, “and we are very proud to boast that title in our new branding initiative. INNCOM’s guestroom automation solutions have been added to more than 500,000 rooms in many of the most prestigious hotels across 26 countries. Our constant pursuit of customer satisfaction is being rewarded, as our growing portfolio of customers continually ask us to help them in their global expansion plans, from North America, Central and South America, to the Caribbean, Asia, Australia, the Middle East and Europe.

“As we reflect on how our solutions have changed over the years, we have seen a consistent improvement in the design of our products – blending virtually into the guestroom environment while remaining easy to see and use for the guest. Simultaneously, we reflected on our company’s brand image, from logo to display advertising and Web site to tradeshow display. What we discovered was that while we continually updated our product approach to the market, we neglected to visually update who we are as a company – namely leaders in Development, Distribution, Deployment and Support of room automation technologies.”

Building Blocks to Success INNCOM visually depicts its Development, Distribution, Deployment and Support efforts by designing quadrants into its logo. Each block signifies a cornerstone on which INNCOM is built and also that our clients are in the four corners of the world.

“These building blocks signify many things,” said Rick Quirino, INNCOM president. “INNCOM is committed to continuous innovation, systems integration, solution implementation, and product support; “A new logo in itself will not make INNCOM stand out from its competition; it's each of these areas that make our company whole,” he said. “This rebranding reflects the values and culture of INNCOM; this was central to our rebranding process."

“Our new high-tech corporate look showcases our adaption to change . . . and when we unveil our newest energy product at HD Expo 2008 this week, the industry will see that a product of this caliber could not be developed without significant years of experience,” he said. To pre-schedule an appointment with an INNCOM executive during HD Expo, call 860-271-6355. For more information on INNCOM solutions, visit the company Web site at www.inncom.com.

WHAT'S NEW AT INNCOM

Jun 16, 2008
INNCOM Joins with Williams Applied Products
 
May 22, 2008
INNCOM Fashions New Design
 
May 22, 2008
INNCOM Introduces New Glass Series
 
Feb 15, 2008
INNCOM Leads New Florida Resort Toward LEED-Certification Goal
 
Jan 20, 2008
INNCOM Taps Kwok to Direct Sales Effort in Asia-Pacific Region
 
Jan 8, 2008
INNCOM Helps HEI Hotels & Resorts Manage Energy, Improve Profitability