Global leader in providing energy-management systems for the hotel industry taps veteran sales-and-marketing executive Terence So to lead regional effortsNiantic, Conn. - July 22, 2008 - INNCOM International, the global leader in room automation and energy management systems and products for the lodging industry, has appointed Terence So to the position of Director of Sales for the company's Asia Pacific region.
So, 40, comes to INNCOM after serving for four years as Business Development Manager and Project Manager of BYME Engineering Honk Kong Ltd., a member of the Bouyges Group of France. In that position, So managed development projects such as the Excelsior Hotel and the French consulate in Hong Kong, developed regional sales channels for Cristopia, an environmental energy-saving/storage/HVAC system, and created sales-and-marketing strategies and materials for use in mainland China markets. Previously, So was General Manager of SPAC Air Conditioning Technology Co. Ltd., where he helped successfully develop the SPAC brand name in eastern China.
"I'm very pleased to be working for INNCOM, whose systems and products are well-known in this region," So said. "There is huge potential in the Asia Pacific market, and my plan is to help make INNCOM's quality products and services even more popular and widely used in the emerging markets of Asia."
"We are extremely excited that Terence is joining INNCOM to spearhead our sales-and-marketing efforts in the Asia Pacific market," said INNCOM CEO Duane Buckingham. "His knowledge of the regional markets and his track record of opening new markets and successfully bringing high visibility to brands throughout the region will be invaluable to INNCOM's further expansion in the Asia Pacific region."